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Paul Weinstein and his sister Leah founded Truly Organic's parent company, Tenfold Organic Textiles in 2006 as a way to bring naturally dyed, organic fabric to the Canadian and the US markets.  Tenfold Organic Textiles markets, distributes and sells naturally dyed organic fabric to small-medium sized businesses and crafts people in the US and Canada.  For more information about the parent company or about purchasing naturally dyed fabric, please visit www.tenfoldorganic.com.

Earth to Fashion / Sustainable Style

We wear our values on our sleeves, literally. Our goal is simple yet substantial- we want to show the world that fashion need not pollute the environment with chemical processing and synthetic dyes. Fast fashion, like fast food, causes many ailments, both environmentally, with pollution, and socially, with cheap labor. We believe in slow fashion- our garments require more time to make, as plants need to be collected in season for dyeing. People are paid fair wages, and everything we use is made as eco-friendly as possible, right down to the packaging: tags made from recycled paper and bags made from bio-compostable potato.

We believe that style need not be compromised for eco-friendliness. We produce innovative designs in completely chemical free fabrics. With our team of technical and environmentally conscious textile experts, we bring innovative fabrics and designs to the realm of organics- using only vegetables- 100% chemical free dyes. By using traditional dyes- herbs and spices to dye the fabric, as well as contemporary designs, we add flavor to organic clothing.

Our debut collection for Spring / Summer 2008 is inspired by an organic lifestyle, with a harmony between a love of the great outdoors, and an urban way of life. Using light twills, super soft knit tees, and classic yarn dyed men's shirts, we bring you classics in fresh colors that can be worn everyday, from office to weekend wear. Focusing on comfort, style, and fit, this collection adds sustainable style to the everyday.

Look out for our upcoming Fall / Winter 2008 collection, bringing a new line of delicious fall colors and styles, using soft, heavy sherpa knits, knit tops with lots of personality, soft yet durable twills, corduroy, and denim, stylish jackets, and fun screen printed tees.