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Our Team:

Paul Weinstein, President/GM

Leah Weinstein, Founder/Designer

Wally Barger, National Sales Manager

Paul Weinstein and his sister Leah founded Truly Organic's parent company, Tenfold Organic Textiles in 2006 as a way to bring naturally dyed, organic fabric to the Canadian and the US markets.  In the spring of 2007, Paul and Leah created Truly Organic Apparel, one of the first 100% chemical free apparel brands in the US.  Wally Barger joined as National Sales Manager later in 2007 to head up our sales efforts.

Paul Weinstein [back to top]

Paul earned his degree in Mechanical Engineering from the University of British Columbia in 1996.  In his fifth and final year, Paul worked part time at Urban Juice & Soda Co. as Operations Coordinator, helping to produce its new product, Jones Soda, which launched in 1996.

During the early years at Urban Juice & Soda, Paul quickly gained responsibility, achieving the position of Vice President, Operations in 1999 at the age of 26.  Paul played key leadership roles during the company’s development in Production, Customer Service, Purchasing, Logistics and Product Development.  This operational experience in a fast growing company provided Paul with an excellent foundation in business.

In April, 2000, Urban Juice & Soda (now Jones Soda Co.) moved its corporate head quarters to Seattle, WA along with its ten head office staff, including Paul.  In 2002, Paul chose to join the Sales Management team to both broaden his experience and help lead the sales team through continued growth.  While in the position of Vice President, Sales –West, Paul forged valuable relationships with Retailers and Distributors, developed key sales policies and procedures and helped further organize the sales team.

Paul began to look at his role in business and for ways to help promote both individual and corporate responsibility.  In 2005, Paul developed a relationship with Seattle Public Utilities and through Jones Soda Co, supported efforts to raise awareness of Recycling by sponsoring High School recycling competitions and funding TV commercials to raise awareness.  This effort was the seed that would later sprout into his commitment to join Tenfold Organic Textiles in 2006.

In addition to managing the day to day operations of Tenfold Organic Textiles, Paul is currently completing his MBA at the University of Washington.  Paul is extremely grateful for his wife’s love and support and for his two beautiful daughters who are 2 and 4 years old.

Leah Weinstein [back to top]

Leah studied sculpture at Emily Carr Institute of Art + Design in Vancouver, Canada. Between seasons of art school and tree-planting for a living, Leah spent time traveling throughout Africa and Southeast Asia. During her travels she became fascinated with textiles (quilts in particular) as a medium to explore color, line, texture, and composition. Her interest in clothing grew out of a love for textiles, as a way to bring beautiful fabrics closer to the body.

Upon discovering organic cotton in 2002, Leah began exploring natural dyes to use in her quilted art. Starting with locally gathered plants, she experimented with natural dyes on organic cotton. As her interest in natural dyes expanded, Leah decided to go to India in search of a supply of fairly traded, naturally dyed organic cotton. There she met the company who would soon become the organic fabric source for Truly Organic Apparel. Inspired to help make change in the world of textiles, Leah founded Tenfold Organic Textiles in 2006. Her brother Paul Weinstein joined her in 2006, inspiring the launch of Truly Organic Apparel.

Wally Barger [back to top]

Wally joined the company in November 2007 as National Sales Manager.  Wally is an apparel industry professional, having sold clothing as both a retailer and manufacturer.  Wally brings experience to focus and implement our sales efforts and is critical in our efforts to service our wholesale and retail customers.